A Sociolinguistic Experiment in Defining the Forms of Impoliteness Соціолінгвістичний експеримент у визначенні форм і засобів неввічливості

The importance of the study is determined by the need for a comprehensive analysis of the conducted sociolinguistic experiment in order to identify the forms and means of impoliteness and to clarify the linguistic status of the latter. The objective of the article is, by means of a survey, to find out the forms, types and means of impoliteness among the student youth. The investigation of social awareness of the anti-etiquette space based on the analysis of the SE participants’ answers has never before been Соціолінгвістичний експеримент у визначенні форм і засобів . . . 324 © Форманова Світлана & Домброван Тетяна in the focus of linguists. The object of the study is the sociolinguistic experiment, the subject being the characteristics of forms and means of impoliteness. The following scientific methods are employed: the method of observation – to fix linguistic and non-linguistic expressions of anti-etiquette forms; the descriptive method – to identify the characteristic features of forms and means of impoliteness; analysis and synthesis of factual material in order to systematize and classify the factual material; the field research method with a questionnaire as its most common technique – to collect the corpus; the quantitative method and the method of sociolinguistic analysis of the collected corpus – to process the revealed facts about the subject of the study; the psycholinguistic method – to process and analyze the speech data received from informants as a result of questioning, which helped to establish the forms, types and methods of impoliteness among students. Findings. The authors claim that a high degree of impoliteness in the speech of young people is a means of self-expression and self-establishment, a striving for violation of social taboo, a way to set up one’s own communicative rules. The use of the anti-etiquette forms of communication is influenced by a variety of factors such as age, sex, social status, area of residence, education, and profession. The survey has revealed certain differences in the regional use of the anti-etiquette forms in Ukraine. Being accurate and emotionally colored, those forms express a negative phenomenon which sometimes exists in the process of


Introduction
As early as in the 1930s the famous Russian philologist Lev Scherba pointed at the signifi cance of the linguistic experiment (LE). In his article, the title of which can be translated as «On the triple aspect of linguistic phenomena and the experiment in language study » (1931), L. Scherba emphasized the necessity of the experiment in linguistics. He wrote the following: «A researcher of living languages must ground his study on the understandable material. However, having built a certain abstract system from the facts of that material, one should verify it according to new facts, that is, to see if the facts coming from it correspond to reality. Thus, the principle of experimentation is introduced into linguistics. Having made some assumption about the meaning of this or that word, one form or another, about one or another rule of word formation, etc., one may try to say one or another phrase (which can be infi nitely multiplied by using this rule)» (Scherba, 1965: 368).
Then, L. Scherba (1965) states that the experiment can have not only a positive, but also a negative result. In this case, we can talk about the incorrectly postulated rule or the need for some corrections of the latter, or even that the rule does not work any longer, leaving traces in the form of the dictionary facts (ibidem). L. Scherba (1965) insisted on the signifi cance of the experiment because it allows much deeper penetration into the understanding of man's speech activity. The theory of L. Scherba (1965) was further developed by M. Panov (Russia) and V. Labov (the USA), who in the early 1960s, independently of each other, paid attention to the experiment as a necessary stage to confi rm the evidence of theoretical positions in sociolinguistic studies. Since then, experimental sociolinguistics has been developing and improving (Belyanin, 2003;Chemla, 2009;Dombrovan, 2018;Formanova, 2012Formanova, , 2013aFormanova, , 2013bMartinek, 2007;Noveck & Reboul, 2008;Schwarz, 2017).
The objective of the article is, by means of a survey, to fi nd out the forms, types and means of impoliteness and rudeness among the student youth. The study of social awareness of the anti-etiquette space on the basis of the participants' replies in the experiment has not yet been the subject of an independent analysis. Therefore, the tasks of the present research include: 1) the defi nition of the theoretical basis for conducting surveys; 2) a description of the results of the survey, which highlighted changes in the mindset of respondents in the fi eld of impoliteness.

Sources, Evidence and Methods
Experimental studies in linguistics allow analyzing the language facts through tracking their perception by native speakers, who act as informants during the survey. The need for a sociolinguistic experiment enables highlighting the specifi c features of the relationship between the speaker and the society, to establish the peculiarities of the social coding of the language and to characterize the linguistic background of the modern ordinary citizen.
The history of experimental studies in modern linguistics falls into three periods: 1) the intensive use of experimental methods in phonetics; 2) awareness of experimental methods as the most important way of obtaining data on communication in general, including its morphology, syntax, semantics, as well as problems of linguistic norm, linguistic contacts, pathology of linguistic development, etc.; 3) realization of the mentioned scientifi c program with the deepening of methodological refl ections on the specifi cs of experimental studies in linguistics in comparison with experimental researches in other sciences (Yartseva, 1990: 590-591). Nowadays, experimental studies come beyond linguistics proper and tend to acquire an interdisciplinary trait.
In recent sociolinguistic experiments, linguists widely employ the psycholinguistic method, which involves the processing and analyzing linguistic facts obtained from informants as a result of their fi lling in special questionnaires. The core of the psycholinguistic methodology is the understanding of language as a system available in the mind of a person, which makes it possible to turn to the speaker as an expert capable of evaluating linguistic facts. In our experimental study, we analyzed the speech reactions and evaluations of the linguistic phenomena of impolite forms of communication by informants in modern Ukrainian society and their general attitude to this phenomenon.
In this paper, we used a sociolinguistic experiment (SE) to detect impolite communication and the use of anti-etiquette forms, including the invective space, and to investigate specifi c fi ndings of the continuum of impoliteness among the respondents. We analyzed motives that provoked the use of rude, anti-etiquette and invective forms and the reasons and conditions for their manifestation in communication.
Other methods of the investigation include: the general method of observation (to note lingual and non-lingual expressions of antietiquette forms), the method of description (to identify and reveal the characteristic features of forms and means of impoliteness), the methods of analysis and synthesis of the corpus (in order to systematize and linguistically qualify the facts), the method of fi eld research with its most common questionnaire for the collection of research material, the quantitative method and the method of sociolinguistic analysis of the collected corpus (to work with the fi ndings of the subject of the study), the psycholinguistic method (for processing and analyzing linguistic data obtained from native speakers' questionnaires; also for the analysis of assessments of linguistic phenomena by respondents, which enabled establishing forms, types and methods of impoliteness among students).
Our research lays the foundation stone for socio-psycho-linguistic studies as a new vector in the fi eld of linguistics. Both sociolinguistic and psycholinguistic studies each highlight certain aspects of a lingual personality. However, the latter exists objectively as a complex (synergetic) phenomenon whose being and functioning is determined by the non-linear interaction of various types of socio-psycholinguistic factors. Hence, there is a growing need for considering language in its anthropocentric socio-psycho-linguistic dimension (Dombrovan, 2018;Filon & Halunova, 2015;Formanova, 2012). Sociolinguistics and psycholinguistics focus on related problems and have very much in common, including the identical object and methods of research, etc. There are scientifi c investigations of psycholinguistic problems of ontogenesis and those of sociolinguistics, which are in line with a psycholinguistic component. All this justifi es the socio-psycho-linguistic aspect within the framework of our sociolinguistic experiment.
In this paper, we agree with M. Filon and N. Halunova (2015) about a certain limitedness of one-disciplinary research methodology (see also : Dombrovan, 2018: 20-32). That explains why we undertake a complex, interdisciplinary approach to the lingual personality studies, revealing the age component, the gender component, and the social as well as cultural components in the formation of respondents' speech conduct while using personal invectives.

Results and Discussion
In what follows, we draw attention to the facts established through a socio-psycho-linguistic survey of students of higher educational establishments of Vinnytsia, Lviv and Odessa (Ukraine). The experiment lasted for fi ve months from December 2016 to April 2017 and was implemented in the form of an anonymous written survey, in which, besides the questionnaire, respondents were required to indicate the place of their permanent residence, their age and gender, in order «to achieve maximum purity of the experiment» (Formanova, 2013a: 69).
Another point was important for our research, namely the following: psycholinguistics differentiate between the objective and the subjective semantics of a word. The former is the semantic system of meanings; the latter represents the system of associations emerging in a person's mind (Belyanin, 2003: 129). Recent research on speech generation and perception show that the problem of the infl uential power of the word is far from being solved. According to V. Belyanin, 'it is still not known how the words affect people and how the power of any nature uses their power' (Belyanin, 2003: 209). He notes that the statement may not only contain useful information for the addressee, but also terms of abuse, i.e. insulting words, embodied in the communicative act (Belyanin, 2003: 210).
Returning to our research, we should mention that 60 respondents, aged 17-24 years old, from Lviv, Vinnytsia and Odessa participated in the sociolinguistic experiment, among them 39 females (65%), 21 males (35%), i.e. 20 people from each region. The focus on the specifi ed age amplitude is due to the fact that this period is marked by the formation of the conceptual system of a personality's coordinates, the activity of the person's behavioral strategies and tactics.
The respondents were to complete a questionnaire, which is considered to be the most common method of collecting factual data both in sociolinguistics and in psycholinguistics. The questionnaire included three parts: introductory, sociological and linguistic proper. The introductory part outlined the purpose of the survey; the sociological part of the questionnaire contained questions related to the sociodemographic and biographical nature of the informant (his / her sex, age, nation, mother tongue, professional status, cultural and educational level, etc.). The linguistic proper part concerned the use of anti-etiquette forms by the respondents.
The respondents were asked to answer twenty questions which aimed to establish the scope and limits of the use of impolite forms in communication as well as the respondents' attitude to this phenomenon. The questions also allowed tracing gender distinctions in the use of antietiquette forms of communication, thus revealing the level of activity of the so-called negative linguistic space. It should be mentioned here that the problem under consideration represents a kind of anomaly, for anti-etiquette utterances come into confl ict with linguistic intuition, knowledge of language norms and the culture of communication.
The application of the quantitative and qualitative method of analysis of the obtained data has revealed that the choice of speech behaviour patterns is infl uenced by the speaker's gender and social status. Such external factors as the degree of formality of the situation (i.e. informal, semi-formal, formal), the grade of aggressiveness of communicants in confl ict / confl ict-free situations are of paramount importance. Noteworthy is the fact that males tend to use less expressive language means towards females; women, by contrast, widely employ offensive expressions if their personal qualities or character traits are affected.
Linguistic studies of impoliteness in the Ukrainian-language discourse aim: 1) to identify the potential values that are foregrounded in the communication process; 2) to determine the status of antietiquette forms of communication in the Ukrainian language; and 3) to explain the perception and evaluation of certain non-codifi ed statements by Ukrainian speakers.
Impoliteness as a psycho-sociolinguistic phenomenon is one of the most researched topics in modern linguistics. This is due to the fact that scholars seek to learn a language from the cognitive-communicative point of view. Despite the growing interest in this phenomenon, linguists and lexicographers still do not have a common opinion regarding the term «impoliteness». Today, the terminology apparatus and the content of the basic concepts for description of impolite and rude communication, remain poorly developed both in pragmatics and linguistics.
The linguistic behavior of a modern Ukrainian suffers from the so-called «anti-etiquette» including vulgarisms, swear-words, curses, etc., which offend, humiliate, and wish evil. Anti-etiquette also has a large number of non-verbal signs that accompany speech and/or work independently. They are not the same in terms of invectiveness, offense for the addressee or a third person, but they all have a rough and obscene expressiveness that makes them unacceptable from the point of view of etiquette and culture of communication. Recently, the dominant form of achieving the communicative goal is linguistic aggression, which manifests itself in the excessive use of the invective, jargon, obscene, negative emotional vocabulary, which degrades and offends the communicative partner, complicates interaction and often leads to a serious confl ict situation through a demonstration of the position against the opponent and refl ects domination over the latter.
Anti-etiquette forms of communication as a socio-cultural phenomenon appeared as a result of the need of society in their presence, in particular due to the desire of man to receive destructive knowledge about the world, traditions, and etiquette. Anti-etiquette forms of communication have entered the sphere of mutual relations, as well as other kinds of human activity and of society's existence. However, they rely on cultural traditions, values, and norms developed in a given society. In the Ukrainian language, the most commonly used invectives are associated with the natural functions of the body refl ected in the so-called corporal-rectal vocabulary (i.e. connected with the process and products of defecation). With the help of such words and expressions people can demonstrate their emotional state. The state can either be caused by something defi nite in the environment or have nothing to do with it. Often, anti-etiquette behaviour is typical for the young people since it is precisely the youth who seek self-expression and freedom (Formanova, 2013b: 235).
The results of the sociolinguistic experiment indicated that in different cities of this country the anti-etiquette forms of communication have their own peculiarities. Moreover, the spread of anti-etiquette forms differs from region to region and is closely interconnected with the history and culture of the area. The survey provided some useful insight into the gender aspect of the problem: the obtained data has revealed that the anti-etiquette forms are much more common in the speech of males rather than in the speech of females. On the whole, the survey has exposed a high level of impoliteness in modern Ukrainian society and a tendency to legitimate obscenities.
The empirical data was classifi ed according to the communicative situations in which the anti-etiquette forms had been used. The quantitative method helped us to analyze and interpret the data. Here are the most vivid examples.
One of the questions was, What is your attitude toward the use of the anti-etiquette forms in your own family? 47 respondents (78.3%) expressed their irreconcilability, and 11 people (21.6%) consider their use tolerable.
Another question was, Do you think that there exist certain situations in which the use of the anti-etiquette forms is appropriate? To it affi rmatively answered 34 respondents (56.6%), the rest (26, or 43.4%) gave a negative answer.
The results of the survey show that anti-etiquette forms of communication have their regional peculiarities. For example, residents of Lviv region are characterized by the use of curses in their speech, while respondents from Vinnytsia and Odesa regions did not specify this form. In general, Lviv residents do not take anti-etiquette positively and try to avoid any possible forms of impoliteness.
Curses appear from hatred and anger and are a visiting card for western Ukrainians, who consider them to belong to the most sophisticated and worst vocabulary, performing a rather suggestive function, thus producing a sort of magic effect on the addressee. This is a verbal simulation of a confl ict / unpleasant situation, in which the two people involved in the communication fi nd themselves (Formanova, 2012: 158-159). As defi ned in the 'Lexicon of General and Comparative Literary Studies' (2001: 449), curses are «a small folk genre conveying the wishes of misery, unhappiness, punishment, and even the death of man, animals, or plants». The national-cultural phenomenon forms the individual's perception of the world, from which the linguistic picture of the human world is drawn up, verbalizing the existing experience of the individual and / or society.
Among the inhabitants of Vinnytsya, anti-etiquette is expressed, fi rst of all, in abuse and insults, and sometimes in swearing. But the Vinnytsia people, in spite of the prevalence of impolite forms of their communication, generally expressed a strong negative attitude to them.
Odessa seems the most tolerant towards anti-etiquette. The survey has revealed that the respondents from the southern region of Ukraine commonly use the means of impoliteness in all spheres of their life. Thus, Odessa respondents allow themselves to use the anti-etiquette forms in their communication with their parents, and sometimes even with people of a higher rank. The choice of impolite forms of communication is infl uenced not so much by a social position, as by the individuality of the communicative partner, his / her personal attitude to the invective and anti-etiquette forms of communication. Moreover, a certain awareness and controllability are still observed in the speech of respondents from Odessa. The data obtained during the sociolinguistic experiment is clear evidence of a gradual legitimization of the invective.
Regarding the gender aspect (see Fig. 1), invectives are more used by men (90.4%) than women (56.4%). Among males, the use of swear words is dominant, while young girls prefer offensive words. The results of the survey showed that the speech of men is characterized by the use of the invective, jargon, emotionally marked vocabulary, the use of obscene words as linking words or phrases in a sentence (to some extent, they are used as insertions) when referring to relatives, friends, women. The use of an invective referring to actions and processes often refl ects the speaker's highly emotional state.
Women tend to use neutral words, euphemisms, evaluative statements, exclamations, amplifying particles, etc. Thus, the speech of women does not imply the rigidity of the meaning which is inherent in the language of men.

Conclusion
The results of the socio-psycho-linguistic experiment lead to the following conclusions: 1. The anti-etiquette forms are widely spread in the communication of Ukrainian youth. The survey completely confi rms the thesis about a high level of impoliteness in modern society.
2. The use of the anti-etiquette forms of communication is infl uenced by a variety of factors such as age, sex, social status, area of residence, education, profession, etc.
3. The anti-etiquette forms differ in a gender aspect. Namely, in their speech, 90.4% males commonly use swear-words, while 56.4% females prefer insult words.
4. The social role of a respondent infl uences his/her choice of invectives.
5. The obtained data enabled a creation of the so-called 'sociolinguistic portrait of a speaker' to characterize the speaker's typical features, habits, peculiarities of his/her personality social space, etc.
6. There exist certain differences in the regional use of the antietiquette forms in Ukraine. There is a tendency to avoid impolite words in Lviv; in Vinnytsia, they are often used but are disliked; while Odessa is relatively tolerant to any rude forms of communication.
7. The survey not only revealed the scope of impoliteness, but also helped to understand the real motives for its use. A high degree of impoliteness in the speech of young people is a means of self-expression and self-establishment, a striving for violation of social taboos, a way to set up one's own communicative rules.
Our future research is seen in conducting a socio-psycholinguistic survey among representatives of middle and older age in order to obtain fairly representative and objective data on the anti-etiquette forms in particular and the invective space in general. This will allow us to characterize various social groups that create the linguistic community in this country and to determine the degree of impoliteness among the age groups of the population.