The problem of Ukrainian armed groups’ legitimizing in the period of the ATO in the east of Ukraine

Abstract

The problem of Ukrainian armed groups (The National Household troops, The Armed forces of  Ukraine, the internal troops and others) legitimation in the conflict in the east of Ukraine is investigated in the article. Using hermeneutics, semiotic, structural and psycholinguistic approaches, the author analyzes the texts of notes and reportings – the news of military and political discourse – published on the Ukrainian informative resources, for example the 5^th Channel, the 24^th Channel, Espreso and others. Paying attention to the nominations of «ours» («militaries», «servicemen», «fighters» and others) and «strange» («terrorists», «the forces of opponent») in the world view, the use of the nominations, those update semantics of defence, are substantiated in the article. The author names the different methods of legitimation of the Ukrainian military actions (for example, a row of commercials of social aspiration, journalistic texts, first of all informative, sent to mass audience) accenting the system approach for the creation of the Ukrainian military’s positive image.