Psycholinguistic Peculiarities of Contextual Realisation of Concept «MACHT» in Linguistic and Cultural Space of German’s

Keywords: lexeme, semantic, concept, power, German language culture, subframe, contextual realization, free associative experiment.


Research actuality has determined the necessity to study the peculiarities of contextual realization of the concept ”MACHT” in German communicative and cultural area by means of using the results of free associative experiment and contextual analysis of proverbs and aphorisms that made it possible to find out value preferences and priorities of Germans.

The purpose of the article is to identify psycholinguistic peculiarities of the concept “MACHT” in German communicative and cultural area by comparing the results of contextual analyses of proverbs and aphorisms based on the results of free associative experiment.

To describe the results of linguistic material we used such methods as semantic cognitive concept modeling which allowed us to identify macro models and describe the frame model of the concept “MACHT” organization which we present as a chain-organized structure: the concept “MACHT”, macro frame “MACHT UND GESELLSCHAFT” and subframes “MACHT UND DAS POLITISCHE”, “MACHT UND DAS SOZIALE” “MACHT UND DAS HÄUSLICHE”. To find out the psycholinguistic peculiarities of conceptual realization we have used the methodology of free associative experiment.

The findings of the conducted analysis reveal that the concept “MACHT” is manifested in German communicative and cultural area as the subframes “MACHT UND DAS POLITISCHE”, “MACHT UND DAS SOZIALE” “MACHT UND DAS HÄUSLICHE”, where a typical representative of power is characterized by valuable possibilities to direct other, have respect, prosperity and some social characteristics, such as: medical insurance, social help in case of unemployment, possibility to implement himself/herself into society while having the refuges status or being a single parent, have the right to have holidays and free time, the right for sexual preferences. Valuable marker is very important here as it forms axiological personality marker of self-esteem and reflects in reaction of free associative experiment in nominations and  markers of private properties, authority and keeping one’s own face in front of society and lifestyle.

Conclusion. In this way the general prototype of an ideal power subject is seen as an ethnic and cultural carrier of the German linguistic and cultural studies concerning the power subject, its communicative behavior, personal features necessary for successful result of power object, his/her appearance and social state.


Download data is not yet available.


Gaidutchenko, L.V. (2008) Deryvatsiine pole konzeptu Macht (vlada) v nimezkomovnii kartyni svitu [Derivation area of concept Macht (power) in German world picture]. Problemy semantyky, pragmatyky ta kognityvnoi lingvistyky – Problems of semantics, pragmatics and cognitive linguistics, 13, 74–80 [in Ukrainian].

Sasiekin, S. (2012). Psycholinguistychni universaliii perekladu khudozchniogo tekstu [Psycholinguistic universals of artistic text translation]. Lutsk: Volynskyi natsionalnyi universytet imeni Lesi Ukrainky [in Ukrainian].

Lakoff, G., & Johnson, М. (2008). Metaphory kotorimi my zhyviom [Methaphors we live by]. Moscow: LKI [in Russian].

Magun, V.S., & Rudniev, M.G. (2007). Zhysnenyiie tsennosti naseleniia Ukrainy v jevropeiskom contekste [Life values of Ukrainian population in europien context]. Retrieved from [in Russian].

Petrenko, V. (1997). Osnovy psichosemantiki [Basics of Psychosemantics]. Moscow: MGU [in Russian].

Popova, S.D., & Sternin I.A. (2007). Kognitivnaia lingvistika [Cognitive Linguistics]. Moscow: AST. Vostok-Zapad [in Russian].

Spiridonova, L. (2015). Asotsiatyvnyi eksperyment yak zasib doslidzheniia obrasu svitu [Associative experiment as a mean of world image research]. Nauka i osvita – Science and education, 1, 152–158 [in Ukrainian].

Sternin, I.A. (2017). Leksikographicheskoiie predstavleniie psicholingvisticheskogo snacheniia slova [Lexicographic imagination of psycholinguistic word meaning]. Vestnik RUDN – RUDN Messenger, 15(2), 204–214. [in Russian].

Hoffman, P., Lambon, R., Matthew, A.R., & Timothy, T. (2013). Semantic diversity: A measure of semantic ambiguity based on variability in the contextual usage of words. Behavior Research Methods, 45(3), 718–730.

Mohler, P., & Wohn, K. (2005). Persönliche Wertorientierungen im European Social Survey. ZUMA-Arbeitsbericht, 2005(01), 21 [in German].

Ober, B.A., & Shenaut, G.K. (2006). Semantic memory. In M.J. Traxler & M.A. Gernsbacher (Eds.), Handbook of Psycholinguistics (pp. 403–455). New York: Academic Press.

Richter, M. (2005). Kommunikative Konflikthandhabung. Wirtschaftskybernetik und Systemanalyse. Band 24. Interkulturelle Kooperation. Wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 6. und 7. Oktober 2005 in Greifswald. Berlin: Duncker & Humbolt [in German].

Resch, B. (1991). Kulturstandards lernen und vermitteln. Kulturstandards in der interkulturellen Begegnung (pp. 71–102). Saabrücken: Breitenbach [in German].

Schwartz, S.H., & Bilsky, W. (1990). Toward a Theory of the Universal Content and Structure of Values: Extensions and Cross-Cultural Replications. Journal of Personality and Social Psychology, 58, 878–891.

Thomas, A. (1993). Kulturvergleichende Psychologie. Göttingen: Hogrefe

Wander, K. Deutsches Sprichwörter-Lexikon. Ein Hausschatz für das deutsche Volk. Retrieved from [in German].

Willis Witze. Politiker. Retrieved from,1.html [in German].

Willis Witze. Politiker. Retrieved from,1.html [in German].

Witze zum Thema «Politik und Gesellschaft». Retrieved from http:// [in German].

Yang, Xu, Malt, C.B., & Srinivasan, M. (2017). Evolution of word meaning through metaphorical mapping: Systematicity over the past millennium. Cognitive Psychology, 96, 41–53.

Zeh, K. Christliche Werte – Menschliche Politik. Retrieved from http:// [in German].

Zitate zum Thema «Macht». Retrieved from http:// [in German].

Zitate, Sprüche. Retrieved from http:// [in German].

Abstract views: 174
PDF Downloads: 126
How to Cite
Skliarenko, O., Akimova, A., & Svyrydenko, O. (2019). Psycholinguistic Peculiarities of Contextual Realisation of Concept «MACHT» in Linguistic and Cultural Space of German’s . PSYCHOLINGUISTICS, 26(2), 321-340.