Psychological and Linguistic Description of Technology Discourse of New Media
The paper focuses on the potential of psychological and linguistic analysis of new media – the media that use various means of content delivery (for instance, online and offline versions of newspapers) and include social networks, blogosphere services, etc.; it has been proved, that technologization and manipulative techniques applied to Internet discourse, which is defined as the format of new media realization, are of great importance under the conditions of hybrid war and establishing social control. Technologization of new media discourse is performed by means of various psycholinguistic tools: NLP techniques, linguistic and cognitive mechanisms of Imagineering, inspiration, engagement into communication, framing of situations, creating a “circle of insiders”, amalgamation, drifting of notions, etc. The importance of these technologies is enhanced by communicative capabilities of cyberspace.
The research demonstrates the possibilities of psychological and linguistic analysis (description) of the technologized Russian-language media discourse in Germany, in particular the method of defining the information interests and values of different social groups by the information interests matrix, the intent-analysis and the method of evaluative differentiation for specifying the level of importance of a particular social group (network) on the Internet, communicants’ values, as well as identifying psycholinguistic technologies of influence, with the help of which communication dominance of certain players is provided.
We came to the conclusion that Russian-language media actively use psycholinguistic technologies for the implementation of social cyber-attacks – attacks on the consciousness of information consumers by means of the release of a manipulative signal in the social network or through manipulation of an existing signal with the aim of achieving the desired results – chaos, panic and mass disorders.
The consequences of this type of attack are purely psychological. Such a result is achieved by means of a number of technologies: the creation of attractive content, the use of new methods for the dissemination of traditional content; the creation of influential platforms, the horizontal broadcast of narratives, the influence of public figures on global audiences, the intensifying of information by every communicator who supports and accordingly spreads certain ideas.
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