Cognitive and Communicative Pragmatic Parameters of Intertextuality in Mass Media
Objective. The main objective of this research is to analyse the cognitive and communicative-pragmatic parameters of intertextuality in modern mediatexts. The article deals with the peculiarities of intertextuality expression in mass media as well as identifies the main varieties of intertexts and considers their role in newspaper articles of the information-analytical weekly “Dzerkalo tyzhnya”.
Research methods. Discourse analysis technique helped to identify textual and extratextual characteristics of media content. At various stages of the study, a functional analysis method is used to determine intertextuality as a means of receiving text-formation. Communicative-pragmatic analysis allowed us to find out the conditions of formation of intertextuality and generation of new meanings in intertextual crossings, which is oriented on the cognitive-speech interaction of the participants of communication (author-reader). The psycholinguistic method has become the main scientific way of studying the processes of origin and perception of intertextuality in mediatexts. The common scientific methods of analysis and synthesis, induction and deduction, systematization, special scientific techniques of linguistic text analysis have also been used.
Results. The mediatext is a dynamic linguistic phenomenon, which responds promptly and responsibly to social-political, social-cultural and linguistic changes, reflecting the present realities in various ways. In the process of text-forming journalists try to expand the arsenal of professional means with a variety and original innovations, one of them is intertextuality.
The main intertextuality means in mediatexts are quotations, allusions and reminiscences, which are good migration ways of familiar stories, events, people, expressions in the context of mass media. These elements are integrated into the new text, cause new emotions and associations, which revive cognitive interest to the material.
Conclusions. Intertextuality is defined as a cognitive and communicative-pragmatic category, which realizes in modern mediatexts, activates cognitive and thoughtful activity of the author-journalist and the reader, stimulates intellectual searches of both communicants in the broad social-cultural space of many generations of humanity. The psycholinguistic mechanisms of the intertexts use in mass media are related to the actualization of certain images in the journalist’s mind and their verbal presentation with well-known expressions, symbols, stories.
Halych, V.M. (2015). Semiotyka intertekstualnosti publitsystychnoho tvoru: sotsialno-komunikatyvna retseptsiya [Semiotics of intertextuality of a journalistic work: social-communicative reception]. Rivne: DZ “Luhanskyy natsionalnyy universytet imeni Tarasa Shevchenkaˮ [in Ukrainian].
Golovko, B.N. (2012). Intertekst v mas-mediynom diskurse [Intertext in the mass media discourse]. Moscow: Knizhnyy dom “Librokomˮ [in Russian].
Zelianko, S.V. (2012) Intertekst u publicystychnym mawlienni [Intertekst in publicistic speech]. Minsk: BDU [in Byellorussian].
Zrazhevska, N. (2007). Intertekstualna paradyhma zhurnalistskoho tekstu [Intertextual paradigm of journalistic text]. Styl i tekst – Style and Text, 8, 89–99 [in Ukrainian].
Ivanyukha, T.V., & Polyakova, H.O. (2015) Intertekstualnist yak zhanrotvirnyy chynnyk u suchasniy ukrayinskiy eseyistytsi [Intertextuality as a genre-forming factor in а modern Ukrainian essay]. Derzhava ta rehiony. Seriya: Sotsialni komunikatsiyi – State and Regions. Series: Social Communications, 3 (23). 43–48 [in Ukrainian].
Ilchenko, O.A. (2013). Intertekstualnist i pretsedentnist v ukrayinomovnykh ZMI pochatku XXI st. (na mat. metaforychnykh slovospoluchen) [Intertextuality and precedentuality in Ukrainian mass media of the beginning of the ХХІ century (in the material metaphoric word combination)]. Linhvistychni doslidzhennya – Linguistic research, 35, 155–160 [in Ukrainian].
Kalmykova, L.O., Kalmykov, G.V., Lapshyna, I.M., & Kharchenko, N.V. (2008). Psykholohiya movlennya i psykholinhvistyka [Psychology of Speech and Psycholinguistics]. Kyiv: Feniks [in Ukrainian].
Kalmykova, L.O. (2015). Movlennyeva diyalnist yak skladova predmeta psykholinhvistyky [Speech activity as a component of the psycholinguistics object]. East European Journal of Psycholinguistics, 2 (1), 59–67 [in Ukrainian].
Leontiev, A.A. (2005). Osnovy psiholingvistiki [Fundamentals of psycholinguistics]. Moscow: Smysl; Akademija [in Russian].
Machykova, M. (2015) Media v konteksti psykholinhvistyky ta mediapsykholohiyi [Media in the context of psycholinguistics and mediapsychology]. Eastern European Journal of Psycholinguistics, 2 (2), 118–126 [in Ukrainian].
Pavlenko, V.V. (2015). Kohnityvnyy pidkhid do vyvchennya mediadyskursu. [Cognitive approach to media discourse studying]. Derzhava ta rehiony. Seriya: Sotsialni komunikatsiyi – State and regions. Series: Social Communication, 4 (24). 48–51 [in Ukrainian].
Ryabinina, O.K. (2008). Intertekstualnist u dyskursi suchasnoyi ukrayinskoyi presy: linhvistychnyy aspekt [Intertextuality in the discourse of modern Ukrainian press: linguistic aspect]. Extended abstract of candidate’s thesis. Kharkiv [in Ukrainian].
Selivanova, O.O. (2008). Suchasna linhvistyka: napryamy ta problemy [Modern Linguistics: Directions and Problems]. Poltava: Dovkillya-K [in Ukrainian].
Syzonov, D.Yu. (2017). Psykholinhvistychni osnovy mediahramotnosti: do problemy interpretatsiyi mediatekstiv [Psycholinguistic bases of media literacy: considering the issue of mediatexts interpretation]. Science and Education, 7, 82–88 [in Ukrainian].
Fateyeva, N.A. (2000). Kontrapunkt intertekstualnosti, ili intertekst v mire tekstov [Counterpoint of intertextuality, or intertext in the world of texts]. Moscow: Agar [in Russian].
Kholod, O.M. (2009). Zibrannya naukovykh prats [Collection of scientific works]. (Vol. 1–10). Kryvyi Rih [in Ukrainian].
Kholod, O. M. (2011). Sotsialni komunikatsiyi: sotsio- i psykholinhvistychnyy analiz [Social communications: social and psycholinguistic analysis]. Lviv: PAIS [in Ukrainian].
Yatsymirska, M., & Drahan, N. (2007). Mideatekst yak produkt zhurnalistskoyi tvorchosti (psykholinhvistychnyy analiz lohichnoho spryynyattya ta emotsiy) [Mediatext as a result of journalistic creativity (psycholinguistic analysis of logical perception and emotion)]. Visnyk Lvivskoho universytetu. Seriya zhurnalistyka. – Visnyk of the Lviv University. Series Journalism, 30, 267–276 [in Ukrainian].
Bell, A. (1996). Approaches to Media Discourse. London: Blackwell Publishers.
Meinhof, U., & Smith, J. (2000). Intertextuality and the Media. From Genre to Everyday Life. Manchester and New York: Manchester University Press.
Giles, D. (2003). Media Psychology. New York: New York University Press. https://doi.org/10.4324/9781410607263
Shumin, Jiao, & Puling, Lu. (2009). The Influence of Network News Intertextual Narrative on Newspaper News Narrative. Contemporary Communications, 3, 102–103.
Ofori, E.A. (2016). Intertextuality and the Representation of Insults in Pro-NPP and Pro-NDC Newspapers: A Critical Discourse Analysis. Theory and Practice in Language Studies, 6 (9), 1739–1747. https://doi.org/10.17507/tpls.0609.03
Ott, B., & Walter, C. (2000). Intertextuality: Interpretive Practice and Textual Strategy. Critical Studies in Media Communication, 17 (4), 429–446. https://doi.org/10.1080/15295030009388412
Tyner, K. (2009). Audiences, Intertextuality, and New Media Literacy. International Journal of Learning and Media, 1 (2), 25–31. https://doi.org/10.1162/ijlm.2009.0020
Qin Xie (2018). Analysis of Intertextuality in English News Headlines. Theory and Practice in Language Studies, 8 (8), 1010–1014. https://doi.org/10.17507/tpls.0808.13
Wojtaszek, A.( 2010). Relative salience of information and associative connotations in press advertisments. Psycholinguistics: scientific and technological challenges (pp. 364–376). Porto Alegre : EDIPUCRS.
Abstract views: 170 PDF Downloads: 109
This work is licensed under a Creative Commons Attribution 4.0 International License.