TY - JOUR AU - Iuliia Makarets PY - 2021/04/13 Y2 - 2024/03/29 TI - Psycholinguistic Nature of the Language Norm and its Place among the Factors of Speech Activity JF - PSYCHOLINGUISTICS JA - Psycholing. VL - 29 IS - 2 SE - Articles DO - 10.31470/2309-1797-2021-29-2-151-172 UR - https://psycholing-journal.com/index.php/journal/article/view/350 AB - Introduction. The article focuses on the psycholinguistic aspect of studying language norm as a regulator of human speech activity.The aim of the research is to clarify psycholinguistic essence of language norm and its role in individual speech activity and in interpersonal communication.Methods. The research is based on materials collected during interviews and questionnaires, as well as on statements recorded due to linguistic observation. In results processing elements of statistical method were applied. They were interpreted on the basis of the methodology of expert assessments, intent analysis and discourse analysis.Results. It analyzes correlation between concepts linguistic norm and speech norm, essence of language norm as a filter, which regulates implementation of language system in a particular speech act, level of awareness of language norms by the speaker, etc. The article finds out dependence between following language norms and their implementing (in case if they allow for choice as long as there are systemically determined norms) by speech addresser and his prediction of audience expectations. It presents the problem of evaluation of speech by an audience and a speaker himself in terms of communicators’ ideas about system of language norms.Conclusions. Thus, language norm is an external regulator of speech activity of a person, which after internalization acquires the role of internal one; simultaneously level of speaker’s awareness about this norm decreases and he begins to apply it unconsciously. Also the article analyzes violations of language norms (language deviations) as a phenomenon of dual nature: occasionally they appear as communicative noise, that can distract from the basic idea of expression or obscure it; in others, as an active communicative aggravator, can be deliberately used by speaker as a means of expression, which acts like antinorm and reveals the creative potencies of language system. ER -